We are doing it to bring foot traffic into the store, we have had a store for over 2 years now & still get several people a day saying "how long have you been here" We need to have our location established better, as it is the highest operating cost! However, that said, We will still do a weekend online sale as well for our customers that cannot attend as well, we dont want to exclude anyone, especially those who have been supporting this business all those previous years!! Dave.