It was just unreal how much outdoor stuff they had. They had so much made for them, like Mauser rifles, with their name on them, in various grades. Their top of the line goods, like the best of their rifles and the best of their bullets, were second to none.
If one wanted, one could have gone on a month long un-guided hunting trip in the mountains and every single item you had, except food, but including all camping equipment and even clothes, could have been Herter's.
During their big years their sole store was in South Dakota, but in their later years they had a store in Chehalis Washington. In the 1970s we were in that store quite the odd time. I still have a box, showing I bought a hundred 270 calibre, 130 grain bullets for $3.40.
They had walnut rifles stocks, shaped and 90% inletted, in about three grades. At that time I was having a 243 built on a Mauser 98 action, so I wanted a stock for it. There was an elderly gentleman at the stock bins. I said to him, "You know a whale of a lot more about rifle stocks than I do, can you pick me out a good stock in you mid grade supply?" I told him it was OK if it was heavier, because it was for target shooting. He spent at least fifteen minutes going through every stock in the bin, but he ended up handing me a beautiful patterned walnut, perfect in every way!
Most here don't even know how extensive the Herter's catalogues were. They were reasonably priced on everything they sold.
Their biggest issue is that everything you got from them had to be ordered by mail and delivered the same way. Usually a 4-6 week turnaround time.
As the "I want it now" mania took over, this eventually put them out of business.
To bad, I've often wondered if they would have become the WalMart of the firearms business.
I used to buy a lot of stuff from them for the plain simple reason that no one else had it and it was always of decent quality. Even including shipping and excise charges their prices were extremely competitive. More than one store in Canada complained about their low prices. Obviously, they could sell cheaper because they bought in quantity and sold in high volumes. One other big thing in their favor were the lax interstate laws concerning the transfer of firearms.