To my last post...
from the Browning website:
You may notice a family resemblance, but let’s get one thing straight, this ain’t your Grandpa’s Auto-5. In fact, the iconic humpback-shaped receiver is the only thing this new Browning autoloader shares with its legendary namesake.
Translation - "This is not the all-steel reliable shotgun your grandfather has used, problem-free, for 50 years. This is a totally new, as-yet unproven design that we will make for maybe 3 or 4 years before we stop support and you are on your own when something breaks."
I really laughed when I read this:
GET THE HUMPBACK ACQUISITION ADVANTAGE
The familiar humpback receiver profile melds seamlessly with the rib to extend your sight plane, aiding in natural sight alignment for quicker target acquisition.
Translation - "We know the old and 'expensive to manufacture' A5 is popular, so we copied the hump for recognition reasons, though it's only real function is to look like a hump-back A5 when you sight down the barrel".
How about the awesome guarantee...
100,000 ROUND GUARANTEE -- OR FIVE YEARS.
We are so confident in the A5, we are standing behind it with a 100,000 round or five year guarantee that this shotgun will work, come hell or high water.
I wonder how many guys will shoot even 2000 rounds out of one of these before 5 years is up? 100,000? they might as well have said 5 million. I'd bet not a single customer hits 100,000 on a new A5 inside 5 years. Most regular skeet shooters are lucky to hit that, and they are not shooting a new A5.
KINEMATIC DRIVE™ SYSTEM - Kinematic Drive harnesses recoil energy and converts it into the mechanical motion needed to operate the action.
Translation - "Recoil operated".
http://www.browning.com/products/firearms/shotguns/a5.html
I do have ot hand it to their marketing department though, they sure make the ad copy look awesome to the casual buyer/shooter.