Not sure i would call it a "fad", more like a resurgence. It's been around since the 60's and has been popular with hunters ever since. Especially sheep hunters. It would seem now that people are only hearing of it because it's becoming readily available on the shelves.The "rule of thumb" is a 4% increase in powder gets you 1% increase in speed. Whether that is worth it for the added velocity is up to the individual.
For myself, if a 280 is lacking velocity-wise I would step up significantly, which is not a 280Ai.
I "struggle" with the claim that a 280Ai gives you 200 fps over a 280, assuming pressure and barrel length are equal. It is one of the latest fad cartridges for sure!
If you studied cartridges in depth than most people would scratch their heads as to why the .280 Rem isn't more popular. PO Ackley knew that this was one of the best cartridges to wildcat and modernize. Thus the 280AI remains one of his most popular cartridges today. It took an already excellent cartridge and improved it by a noticeable margin.
You can hand load a 280Rem to obtain close to 280AI velocities, sure. But you can also hand load a 280AI and get close to 7mm RM velocities.
Real world experience from shooting all 3 of these cartridges is that the 280AI edges out the 280Rem in velocity while having considerably less recoil than a 7mm RM.
With proper hand loads you CAN get 150-200 fps out of a 280AI over a 280 Rem. I own both, and in 24" barrels this is the difference.
280 Rem 140gr TTSX, 3060 fps
280AI 139gr LRX, 3220 fps
To me it is a bit of a niche cartridge or cult classic if you will, but very popular for guys who want an excellent performing cartridge in a lightweight rifle that has manageable recoil.




















































