In my opinion, it's great to have competition in an industry - competition gives choice to customers, and makes everyones' service and prices better. We can't always compete on price with our competitors - often, they're larger and have been around longer, have more established relationships with distributors etc etc. We know that we're not going to be the supplier of choice for 100% of shooters in Canada, and we're ok with that! But we're dedicated to providing a great experience for those who choose to shop with us.