3 weeks ago I wanted to go into e-business for myself , but this thread and the other one have kind of hosed down my enthusiasm for the whole thing... I dont think im strong enough...
Dude, I've been self employed for many, many years, and it's a great way to live. But see this post from earlier in the thread:
The fact that there are this many threads, with the same underlining problem; communication.
The guy nailed it. It's about communication. All people want is to be informed. It's surprising how much they don't give any grief over problems as long as they know what's going on and that you're working on it. People get pissy at airports when there's a delay and nobody knows what's going on. people get pissy when they order online and their order has no status updates.
So, all you have to do is 1) keep your customers in the loop. I got your order. I charged your credit card. We expect to ship on Monday. We shipped on monday. We got notified it's delivered. Done, happy client. By the same token, the same series of events but throw in 'whoops, backordered, shipping on wednesday, then tell them on wednesday you've actually shipped - and almost nobody will complain. in fact, they'll be happy! They just want to know what's going on, nobody gets pissed if you take a bit of care.
2) if you do screw up, and you will, apologize and then fix it. and then to top it all off, review your processes and tell the client how you've changed to correct the problem.
This is all stuff you get to do when you're self employed. You don't have to let s*** just happen.
I get about 1 unhappy client per year, and I actually just had my one for 2014. Guy called and REAMED me. We went through it step by step, I explained everything that went wrong. And in one step, I'd screwed up (by not communicating, funnily enough - I skipped a step with the idea that it would make things quicker). I apologized, explained that I was trying to make things better not worse. Then I fixed the problem. Then I put in place processes in our company so that I don't do that again, and told the client. Result, one client who started angry and now is loyal.
The cool thing about doing your own business isn't the disgruntled customers. it s the fact that you can, if you want, provide exceptional customer service and keep people happy. That's the cool part - freedom to do it better than what others are doing.