They pride themselves on being a family based customer service business doing business in the traditional face to face manner and I love them for it! However it is 2014 and successful product based businesses today also have a warehouse and shipping center for on line sales. I know it is a logistics nightmare initially needing to be planned and organized, that needs to be staffed, managed and ran but it would pay its investment ten fold at least. Take one or two of the top P&D younger but savvy staff members and cut them loose on the project. Hire a talented web designer to design a proper point of sale website at surprisingly low investment for the return. Phil and Dianne could just work when they feel like it but otherwise sit on a lawn-chair at their favourite beach, maybe do some actual shooting and do a surprise inspection regularly. It makes sense to me and they both need to enjoy the fruits of their labors. I suspect Phil is a hands on guy and Dianne is wanting more and more to hang up the work shoes! I say go for it, they deserve it! Let your investment work for you, not the other way around!