There was lots of interest at the Leupold booth over this optic. If that transfers to good commercial sales...time will tell. I am on the Leupold Dealer Council and had some pre notice of this optic for our opinion and it was generally positive from a dealers perspective but the price may put it out of the reach of most consumers. Remember that price does not include a RDS as the customer has to supply that but will work with most RDS on the market. Phil.