Everyone is in the market for a 3000$ scope that costs 100$.
But honestly, if you want a 6x zoom, FFP, 34mm, illuminated mil/mil scope, then either you get the ncstar for 100$ and you get ncstar quality glass, or you go for a real scope and pay real scope price#. It's not like canam had a magic glass factory to make great glass/coating for cheap.
A product that barely exists is a dual-zoom scope. Something like 1X-4X or 4X-10X. It's much cheaper to make than a continuous zoom (traditionnal variable zoom), as it's just moving one optic completely out of the way. So a dual-zoom, 30mm or 1'' tube, non-illuminated, mil-dot reticle would fill a market that doesn't exist without breaking the bank.
Other than that, fixed zoom are also cheaper to produce than variable, so a line of fixed zoom (maybe 2.5X, 4X, 10X and 20X), with parallax adjustment only on larger zoom (10X and 20X), and no frill (1'' or 30mm tube, no illumination, no lettering made of pure gold). Put everything in glass/coating quality, forget about all the options.