Most anti-Quebec/anti-francophone sentiment is from ontario to be honest. Pretty much anyone west of North Bay mostly doesn't care about Quebec.
Back on topic: Max, or any other CPC candidate, will lose the next election. The right strategy here is to send cannon fodder in 2019, then keep your "best" candidate for 2023. At best, the next CPC leader will be a Mitt Romney; at worst, a Michael Ignatieff.
For more than one reason, I don't think maxime bernier has any chance of winning, whether we're talking about 2019 or 2023, but if I really believed he did, I would tell him to wait 2023. I believe that's what most serious contenders are doing, and that's why the current roster is so large but the picking is so slim.
I know you guys like his platform, but you have to remember that people on this board are only a few hundred, maybe a few thousands, out of tens of millions of voters. And the argument that begins with "if everyone with a PAL..." is completely unrealistic: not everyone with a PAL is a single-issue voter. Actually, most people with a PAL have no clue about firearm laws, let alone firearm policies of a party candidate. In any case, a pro-gun policy in Canada is probably more of an weight to carry around than anything else. Stephen Harper understood this, even if his base didn't all the time: shutting up about firearms, gay marriage and aborption is politically much more rewarding than the opposite. And strategy is in large part why Harper (an Albertan who barely spoke french when he first got elected btw) won 3 elections.