An astoundingly honest and forthright post. There's the argument that you never ask the customer what they're willing to pay, you tell them but when you have a market that is as tumultuous as almost all of those around us, laying all the cards on the table is a welcome play. I have nothing but respect for individuals who work to put food not only on their plates, but create employment and put food on those plates as well. While I am a tight-fisted Scot, the value of my dollar goes beyond what ends up in my hand - it absolutely matters how it gets there, or I will have no place to argue when the only roles available for university-educated kids requires "would you like fries with that".
“There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man's lawful prey.” - John Ruskin
Perhaps I missed it amongst all the other chatter - is there going to be a (restricted) rifle version or strictly pistol?
Edited to add: My own perception is that it has been neither the dealer nor the distributor that has held us by the short and curlies, but the factories. I don't know about Ford, but GM said in as plain English as they could - we price them according to the market they are sold in. Can't imagine that's not a normal course of business. We need more Made-in-Canada products.