Loss leaders doesn't work online. People just buy 100 of those LL, get free shipping, and the business is basically screwed. LL work with brick and mortar cause they place them at the back of the store so you have to literraly go through the whole store to get them. Online stores can't do that.
The only way I see canam make it work for 22lr is to get cheap chinese supply and sell them by the case of 5000 only. And even then, a case of 5250 federal champion goes for less than 400$ these days, so it's tough to beat after you include shipping, handling, etc., even if you find a lower priced source. And then the quality can't be too low; if more than 10% of your ammos don't go bang on the first strike, the whole brand is labeled a dud and there's no coming back from that, so that puts a floor on pricing.
Tough market the 22lr. There's a good reason there was a shortage.
I'd sure love a case bof CCI SV at CanAm prices!
"We're only immortal, for a limited time." -Rush
seems to be plenty of supply in canadian tire here in vancouver. I usually buy 5 boxes of federal champion 525 everytime I need to replinish my stock.
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