Im not saying its your intent Mark, but it seems like you are fanboy defending M+M's poor marketing (DMR ALL THE THINGS!) and more than coincidental price hike that happened to coincide with North Sylva's announcement of distribution rights. Not before they had a market M10x, and not after the first shipment sold out, but exactly when North Sylva got involved.
It is what it is, and I will get one at somepoint, it does look like a decent rifle, but M+M and NS deserve every bit of ribbing we can dish out. Besides, they are being paid well to deal with this fallout by those who have still purchased during this ordeal.
I do understand how the constant hate can become annoying as it drowns out otherwise good conversation about the rifle design, but I suppose thats a price we pay for supporting this behaviour...
My $0.02.