Taste is relative.
Some will find Mr. James' aesthetic appealing. Many won't. I am very much in the second camp. I like subtlety and grace and guns that have either a "gentlemanly charm" to them or a style that reflects their utility. Mr. James' work - all of it, everything he's done, since forever - lacks subtlety, grace, and charm. At least to my eye.
Could I do better? No, I could not. But that's immaterial. I find his work garish, and about as subtle and sincere as a Vegas hooker's sales pitch, so I guess he was at least hawking it in an appropriate venue.
All that said, the actual execution of the engraving on the non-presidential 1911 is very, very nice. He obviously either has some talent, or has hired some. But even that's a bit overdone to my eye.