Definitely not a powder puff. I already took advantage of Bushnell's March rebate and have a 3-9x40 AR223 waiting to mount on mine when it arrives, and fully expect it to be heavy enough to have the recoil of a Ruger 10/22.
They had a dummy heavy barrel on it at TACCOM, so it really depends on how much they whittle down the production version.
I'm ambivalent about it, since a heavy barrel might be better for coyotes, but I like the balance of a lighter barrel.