When I say "Utility" I am thinking "Low cost" and "No frills", there are lot's of high quality semi auto rifles on the market with the corresponding high price, they have all the " bells and whistles " . I am thinking that our market is starved of good value for money entry level rifles that actually deliver what they are claimed to be, I don't expect purchasers of my rifles to have to rebuild them at their own exspence just to give basic performance, that should be guaranteed out of the box. It is another matter for a new owner to refinish with his favorite colour, change the caliber or fit a match grade barrel, that is above and beyond, technically that would also void the warranty, although I would never use this as an excuse to duck out of any obligation I felt was reasonable.
Question: What do you want as a "dry" weight?
In this case your mission statement is quite easy (to define, not so easy to succeed): beat the BCL102 in term of quality/price ratio. Either make it better for the same price, or equal for a lower price. You'll sell more if you can do equal for a lower price, but either would be a step ahead.