I can't understand why anyone would be upset about the price when wolverine had said as much months before hand. And although it is likely SFRC got these rifles for the initial 995.00 it literally has zero affect as someone like me who hadn't already ordered one will have to pay the new price of 1095.00 regardless where I buy. So as far as i'm concerned I just paid exactly what it would cost to get this rifle at this time anyway, with the one massive benefit that I will have it in my hands by next week.