Hey Tcost~I'll throw my hat in the ring...
I don't know what kind of gun/scope/mount was involved, but SFRC can't be held responsible for damage that happens during shipping. I'm assuming they packed it well? The other question (I don't think it was asked) I have is~was the scope mounted ON the rifle during shipping? I've only bought a rifle/scope package a couple of times (used) but always requested that the scope be removed. I would assume that SFRC packed it well, whether the scope was mounted or not.
Bottom line, if they took the proper care to pack-up an expensive rifle/scope combo and Canada Post (or a courier) beat the crap out of it en route...how is that SFRC's fault? Sounds like they offered a couple of options (at no cost to you) to make it right, so what's the big deal? I 100% get being disappointed, but the world is an imperfect place...and what matters is what a retailer will do to support you after the fact. From my perspective, they've hit all the right notes.