I disagree... when the NRA / Yeti war started, we had just started carrying YETI and we had to politely walk away from YETI back then until mom and dad stopped fighting.... once the dust settled, it was clear that the NRA, with very sore wounds from being legitimately bashed on, just saw YETI changing it's business model with the elimination of a BUNCH of old legacy contracts as another attack... but it wasn't and after review,I honestly believe YETI simply wanted streamlined, consistent contracts... which almost everyone of my suppliers has... They even offered a sweet one to the NRA, but because it was "different" the NRA piled on YETI, (IMO) like a bully.
Yeti is not anti-gun, anti-outdoorsman, anti-hunting.... and they make the best products in the market.
My 2 cents