My experience would tell me this...
Small steel plates are usually about 4 inches. Let's start with that.
As I can see in the video... The plate is about 0.3-0.4MILS in the reticule.
Distance to Target(Meters) =
Height of Target (Inches)
Image Size(mils) X 25.4
That would give me 254M or roughly 280 yards...
And then... Even if the target is smaller it would only make the distance shorter for the same size in MILS in the reticles. Even at 0.3MILS in the reticle...
They are great and accurate rifles. I own one. I don't think they need to do that kind of marketing...
P.S. I am not a keyboard warrior.