Limited lifetime warranty (3-years at this time, not a no-fault, but if something mechanical fails, it will get addressed), Canadian warranty center (who has parts here in Canada), and the fact that John and Fierce USA stand behind their stuff. While that sounds vague, we have been Canada's largest Fierce dealer since day one. Throughout that time, we have seen new products developed, released, and dealt with Fierce on any issues that have arisen. While I cannot speak for other dealers who carry a few of their products and are not as invested/committed, we ensure than any issue is resolved to the customer's reasonable satisfaction, with the FULL support of Fierce USA and it's owner, John Mogle.