Been going to Reliable on and off over the past 45 years. My high school buddies and I would visit their store at lunch and drool over the 'toys'. The father ran the business then and we were always treated well even though he knew we wouldn't be buying.
I don't believe the OP was not complaining about the service or friendliness of the owners and staff but more about price matching. For me when it comes to price matching I believe that I can ask. If the answer is 'no' then I would ask what is the best they can do. Sometimes a retailer can and sometimes a retailer can't. It is my decision whether to buy if they can't. More often than not I will still make the purchase. Every store is unique in the sense that they may have different operating expenses, different discounts on volume from their wholesalers and what not. I may have paid more from certain retailers and I didn't mind because these retailers provide a 'value add' that is not seen in the price. Here is an example of this from Reliable. Many years ago I brought a 1911 pistol to Reliable to have the rear sight upgraded. I did not buy the 1911 nor did I buy the rear sight from them. Shane did it for me on the spot and did not charge me even though I was willing to pay to have it done. Mind you I have bought/traded firearms, ammunition and optics from Reliable before this. I think there is more to buying than just looking for the lowest price and this is not exclusive to firearms related products or services. YMMV.....
I don't believe the OP was not complaining about the service or friendliness of the owners and staff but more about price matching. For me when it comes to price matching I believe that I can ask. If the answer is 'no' then I would ask what is the best they can do. Sometimes a retailer can and sometimes a retailer can't. It is my decision whether to buy if they can't. More often than not I will still make the purchase. Every store is unique in the sense that they may have different operating expenses, different discounts on volume from their wholesalers and what not. I may have paid more from certain retailers and I didn't mind because these retailers provide a 'value add' that is not seen in the price. Here is an example of this from Reliable. Many years ago I brought a 1911 pistol to Reliable to have the rear sight upgraded. I did not buy the 1911 nor did I buy the rear sight from them. Shane did it for me on the spot and did not charge me even though I was willing to pay to have it done. Mind you I have bought/traded firearms, ammunition and optics from Reliable before this. I think there is more to buying than just looking for the lowest price and this is not exclusive to firearms related products or services. YMMV.....
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