i guess i must be a lucky one..never had any problem eith FOC or any other company...any CC platform has flaws imo. we live in an era where you can get your CC compromised anywhere you go...i don't get the ongoing FOC cc drama at all..
It is true that many businesses can be subject to their systems being compromised, sometimes no fault of their own. It is true mistakes can and do happen. It is true that a company can be subject to a privacy or information breach.
But as with all things in life that involves mistakes, it is not really the making of the mistake or being a victim of a setback that defines one going forward, it is how one responds.
As others aptly indicated, FOC has really dropped the ball in its assurances of their customers' data being secure going forward. Does the one reply from "Alfredo" do it? I would say no. Look at the pages and pages of concerns from customers. Sure, some of it may be complaining, but here's the thing - regardless, the veracity of FOC's business ethics are in full display in how they handle a situation. They could have likely mitigated a lot of customers mounting an exodus on their business had they kept on top of things - and not just repeated empty apologies, but empathize with their customers and reassure them by directly addressing each and every concern. It may not be to the full satisfaction of everyone (after all, you can't please everyone) but the effort should be there. I just don't see it from FOC, and I am speaking as a long time FOC customer who has advocated for their business right up until the poor way they handled this whole situation.
Whether the breach was directly their fault or not, is to me, a lesser consideration than how they handled it, how they communicated transparently what happened and most importantly what they will do about it. Sure, giving their customers an apology is fine but recognizing the reputational harm and showing their customers that they are willing to sacrifice the bottom line to repair their reputation (even something like a one time discount or a credit towards future purchases on their account) would go a long way to retain customers. As it is so important in various facets of life, it comes down to communication, communication, communication. And unfortunately that was sorely lacking in this whole debacle.
I was there in person this past summer on three occasions (I don't live close but was in the area) and on each occasion a bunch of us customers hoping to shop in store waited in their "mantrap" area for upwards of 20 minutes without any communication from FOC. Phone calls to the counter were not answered, there were no signs posted, and as a bunch of us peeked through the window, we didn't see anyone walking around. There was nothing in their VM or website indicating the store was closed. In the end, someone eventually came to the door and said "sorry, systems are down, no in store shopping". Something as easy as posting a sign saying that would have gone a long way instead of having customers wait without any type of communication. Sadly, some quick steps to inform the customer at little effort would have saved a bunch of people shaking their heads wondering what was going on in there.
As to EMT, I am very surprised any business wouldn't accept it. There is no processing fee, the money comes in ASAP and administratively it is not hard to set up. And given people's reluctance to use credit cards there, it is not an unreasonable request to allow for EMT as a payment method. Tons of other firearms retailers, some much smaller than FOC, has that provision for accepting EMT, so it's not like it's a scale of the business type of thing.
As for price match, many firearms retailers have such a policy. It is just good business. The prices are fairly close and if it means that one can secure a customer (perhaps even long term) with a competitive price match policy, I don't see why from a business perspective why a company wouldn't entertain that option.