Sure, but smart people realize that picking up a phone when other avenues aren't happening is a natural progression to an intelligent resolution. Something about the definition of insanity is doing the exact same thing over, and over again, and expecting a different result.
No, smart people move on to another retailer for their purchases, and leave threads like this as warnings to other potential clients.
Smart
businesses realize that you don't force your customers into your preferred way of doing business, That level of common sense seems to be missing in this gun industry, My clients are welcome to contact me by toll free or email, and I respond to both in detail. Some like to call me to get a direct answer. Some like to email at 10pm at night. While the service preferences differ between these two groups of clients I've found one similiarity - their money spends the same when they buy from me.
My first online business back in the late 90's was in response to crappy service from a bunch of retailers. Nothing more, nothing less. I simply provided better service and in a year I owned I figure 90%+ of the business in my niche in Canada. I kicked the large retailers back to the U.S. and the other Canadian retailers, don't know what happened to them. Then I opened a location in the U.S. and before I'd made even four figures in sales the American retailers woke up and bought me out. Products were identical, I competed on price, but mostly on service. People were sick of years of crappy service and no alternatives. I offered them an alternative, and they ran, not walked, to my website. Here's an example - timeframe was always an issue for the product. Courier closed at 8:30pm locally. When I got an order at 6pm, I packed the order, ran to the courier, and they got their package at 8am the next day. I once got an order locally first thing in the morning. I packed the order up, drove 20 minutes and rang their doorbell before noon.
Same thing with inventory. Everyone out of stock all the time. If the product existed, I had it in stock. Once I had to buy a product from my competitor in the state and have it delivered to a US address, then I drove to the U.S same day, picked it up, and sent it to my client. I moved heck and high water to make sure I had inventory, up to and including routinely importing products from the U.S. on a routine/weekly basis. In the gun industry, I dunno why but even basic stuff like 22 ammo is out of stock all over the place all the time.
There's a niche to be filled. I'm not the guy to do it since I know squat about guns and ammo - but one of these days some keener with an interest is going to see the same thing that I do, and tear this industry a new hole. They'll have inventory, strong prices and outstanding customer service, and then everyone will talk, and everyone will order from them.