The price is too high - you will never see any sort of volume at $5500 plus HST.
Whenever we can keep our products in house. It benefits all of us. I would love to see a nice hunting rifle with our Canadian Flag etched on it. And ATRS of course.
If you're going to have your stock supplier expand their line, a stock like McMillan's A3 Sporter (without the 6 month wait) would be awsome.
Like any custom built rifle much will depend on what options are wanted in the stock, metal finish, etc. Having the barrel nitrided to match the action makes the most sense to me. I would estimate in the $4800.00 to $5500.00 range for a repeater with pretty much all options in the stock, ie. adjustable butt system and cheek rest, rails and sling mounts. Caliber would dictate things like muzzle brake which would move it closer to the $5500.00 mark.
The price is too high - you will never see any sort of volume at $5500 plus HST.
I'm sure I will get flamed for this but........I just had my full custom built on a Pierce action, Broughton Barrel, McMillian Stock, with a brake and it shoots a 1/2 minute for $3,500. Why would the CDN components or the ATRS brand drive the price up another 2k? I know of a few guys getting builds done around here for that mid 3k mark getting great rifles and that is importing everything. I would think getting everything local without having to pay the imports on everything should reduce the price. Especially when you don't have the big names and reputations like Mcmillian and Krieger etc. I assume you are talking Gaillard? Not to knock the ATRS quality, almost everything I have heard about ATRS has been positive, I just don't understand how there is such a huge differential in the prices when all the components are the same. Flame On!!