I was actually hoping to get feedback from the store directly, however I can appreciate the above post/comments. I decided to call the store to inquire, which I guess is probably what I should have done in the first place to get my answer.
Apparently the company has signed an agreement with their shipping company/broker for $25 flat rate for every order, no exceptions.
Although no benefit to me in this particular case, it could be a great deal for purchase of bulk and oversized items though, for future purchases. I can understand the intent of the agreement to benefit most orders being shipped.
To Soley Outdoors:
Thank you for taking the time to speak with me this morning and explain the situation. I'll be stopping bye sometime this week to pick up a sling.
Cheers.