it's custom made. materials used , such as the grade of wood, the amount of polishing that was put to the steel before and after bluing, engraving,how much and how ornate, wood to metal fit and general fitting tolerances, wood finish is probably hand rubbed many , many times. you pay steeply for all of this and it makes a great looking product. it is of the highest qualiity. do you require anything close to this to fit your target and hunting needs?? ofcourse not!!! for those who can afford to play that games it's out there for them . for the rest of us, we'll alwys buy the same affordable good quality shooters. $100,000.00 isn't that bad for a purdy. HEHE