I actually looked into this idea (and currently still have it on the back burner) and still am kicking it around. Not just for .22, but for many different calibers. I have access to a good location that could get all the government requirements, (full fenced in facility, 32,000sq ft, 1.5 hectares of land, storage areas, manufacturing and office space) as well as living in a "cheap" labour rates and property tax area.
The problem is the financing. And I work in the financial industry, so I have an excellent knowledge of commercial financing. There are programs out there (and in fact I have already met with an acquaintance of mine who offers government repayable interest free loans, and who could finance on this, but of course there are conditions that need to be met)but it all comes down to initial investment. Unfortunately, I personally do not have $750,000 to inject into this project to get to the point of where this can be walked in for traditional financing. Now most areas where you personally do not have the capital, you search out an investment from private investors. This is a great tool to use, but is expensive money, and to top it off, they are mainly equity lenders that would only be interested in lending on real estate; not a brass forming machinery (however ACOA would finance on equipment because this is used for job creation and retention, but need the money put upfront again!). Also many private lenders would not be too eager to lend on a risky plan (explosive, environmental and also moral (for some) project).
Now, unless someone with cash who is passionate about this type of business, or someone who would invest in someone else, or a large existing company, it just could not take off. Insurances, government regulations, environmental concerns are all things that can be sorted out, but at the end of the day, its all about the financing. Banks will need sales, or at minimum orders. orders and sales will need quality and pricing, pricing will depend on costs (are the components manufactured here, or outsourced and assembled here). One of the tools I have been searching, and it is to outsource components for now and assemble here. Later manufacture components, however now what kind of quality will be produced, and how will that affect later quality. Next is exit strategy for investors. Is it buying them out at a later date? take over from another larger company? How and when do they get paid out, and also make a good return.
I'd love to do it, but to find 1 investor with 800,000 or 8 investors of 100,000 is not easy in this area. I would offer a 5% equity stake for every 100,000 with a 6% interest, deferred interest for 1 year would be ideal (for me) but not so much for an investor. Is there competition, yes! General dynamics in Quebec employs over 1,450 people and over 50 million a year in sales and there are others, but as we all can see there is a need for more in the current marketplace. Its all about the green!!