yep, the relationship between the surface area of the case mouth and the case capacity make the 243 an "overbore cartridge". The heat and pressure to which the throat is subjected erodes the rifling more quickly than a 308 for instance (its parent case... the difference is the larger surface area at the case mouth).
It is a primarily a hunting round. Hunting rifles typically have a few sighters through them and maybe a couple of kill shots and they get put away. With that sort of use, a hunting rifle will last decades.
For something you plan on shooting more often than that, you either need to accept you will need to re-barrel sooner, or switch to a cartridge that is less overbore.
In the end however, how accurate does it need to be to keep you happy? Even with a worn throat, the rifle will shoot and it will still be plenty accurate enough to place a properly aimed shot on a deer after a few thousand rounds.
This is the conundrum facing guys that want a combination hunting/target rifle.