Even if it was just as good, which is debatable, the 6PPC is so well established that it is unlikely any other cartridge will make any serious inroads. There is, after all, nothing wrong with the PPC.
Go back in time though, if you will, to the time when 220 Russian brass was suddenly unavailable. There were a lot of guys searching for an alternative and had ready-made brass for the BR been available, the BR may well have been ascendant.
It is important to keep in mind as well that short range shooters are just like most others. They are conservative almost to the point of superstition. It takes a lot to make them change.
When the PPC was developed, it was developed as a replacement for the then popular 6x47 ( in no way related to the current 6x47 Lapua wildcat). The 6x47, popular though it was, needed a replacement. The 222 Mag brass was a bit small for a 6mm. In addition, it seemed like, about the time you were approaching the accuracy level you needed, the primers would loosen. My best 6x47, which was very good indeed, gave me brass life of about four firings. The PPC case was bigger and the brass was noticeably stronger. Whether or not it was this ability of PPC brass to operate at higher pressures that made the difference, I can't really say. The first PPC I made for myself shot slightly better than my 6x47 and brass life verged on immortality! In addition, my PPC shot so well with various combinations, it was difficult to decide on a load. Not so with the 6x47; it was touchy.
The BR was much like the PPC but with a major difference; brass availability and forming.
The forming of brass for the PPC was a snap. You just had to neck up some 220 Russian, turn the necks, and shoot it. With the BR, you paid through the nose for some basic brass, paid through the nose for a set of forming dies, then got to work. You formed, annealed, turned, fired it three or four times to form the thick brass, reamed out the donut, and there you were. No wonder the PPC came out on top! Back then, I only reluctantly built anything but a 6PPC because all that forming work for the BR was not only labour intensive, it resulted in inferior brass with a real potential for problems.
Today, with good, ready-made, brass available, I think the BR is a much more viable option than it was originally. Especially if a guy wants to do something other than meekly follow the crowd! The PPC is still the first choice but a BR is now an option which is easy to use. Regards, Bill.