Well, its not so new now (although it sounds like there is an even newer one now). A few years ago I tested the original 117 Matrix in my 6mm Crusader. They shot really well at 300 yards, but when I tested them at 500 yards, only half of them made it to the target. On the ones that did, I could follow the swirl into the target and see the splash in the dirt behind the target. On the ones that didn't make it, the swirl just all of the sudden got really big, then nothing. They were exploding in flight somewhere between 300 and 500 yards.
Anyway, Marshal fixed the problem by switching to a newer, thicker jacket. Only, this jacked was longer, so the bullets ended up with a longer ogive and a really small metplat. The result was a bullet with a BC that was significantly higher. I was shooting pointed DTACs at the time (BC = 0.585). I fired them beside each other at the same velocity and in a round robin sequence. At 800 yards, the Matrix bullets hit higher and were less affected by wind. Their zeros were the same at 100. I calculated the BC to be in the 0.610-0.620 range.