I have one, and its mild recoil compared to a 300wsm - very similar to a 308 - however I have a limbsaver pad on a T3, and I find it a joy to shoot. I load for it, so ammo isnt an issue - brass are no problem. It zips a 185ttsx at 2700fps, and a 200 Hornady FTX at 2600, and is definately bad news for anything in its path.
I practised all summer (200rnds) with it at 200, 300, and 400 yds, no issues hitting 6" gong at 400 with lotsa whap!
I personally think its a pretty cool caliber.