Since (In your case Melnib) the issue seems apparent at only 100 yards, I wouldn't put any thought into rotation of the earth. At 900 yards, yes, not 100.
I'm thinking the zero for your rifle would not be the same from one day to the next even on the same range.
There's a few reasons that come to mind. First is the effect of fluctuations in temperature. Depending on the cartridge and load data you can get significant variations on ignition rates and muzzle velocity. Changes in muzzle velocity will affect the barrel harmonic and at what point in that harmonic where the bullets actually leaves the barrel.
If the harmonic at one MV has the bullet leave the barrel at a low point in the harmonic, vs the opposite at a different temperature, you will get a change in zero. This is why different bullets hit in different places from the same gun.
You may even have a problem with the rifle itself. If you have the typical wood or plastic stock, temperatures can affect exactly how the action settles into the stock. On that topic, the action screw tension will have an affect. Oil between the action and stock will have an affect.
There's dozens of subtle little things that can play games with your head.
Guys get sick of the whole bedding thing and just glue the darn action into the stock. You may also have seen some guns that use a barrel bedding block. This is another solution where the bedding block is glued into the stock and the barrel is clamped to the block, much like a set of scope rings. with this setup you dismiss the action screws.
There are even studies that show the barrel moving in the action threads from shot to shot. To prevent this from happening there's a special barrel thread that was designed with a two stage V where the tips of the threads have a chamfer that engages from the tip of the thead rather than the side of the V. This ensures that the thread load is distributed over more threads. (All threads do not actually get tight on normal threads, just the first few) This design is intended to ensure the barrel keeps pointing in the same direction relative to the action.
Then you gotta start thinking about the stiffness of your action. (I don't intend to brand bash here) A Rem 700 (for example) is not very stiff as compared to many other actions (Like Savage Model 12 for instance). Any flex that occurs from shot to shot will shuffle the pressures around between the action and stock and can shift your zero.
Ya the shifting zero is an issue that seems to grow in significance in proportion to how accurate your rifle is. A guy with a 2 MOA gun probably would never notice.