ATK buying Bushnell

[CV32]

ATK press release

Bushnell Expands ATK's Product Offerings in Hunting and Shooting Sports and Adds Exposure to New Outdoor Recreation Opportunities

Sep 5, 2013

ARLINGTON, Va., Sept. 5, 2013 /PRNewswire/ -- ATK (NYSE: ATK) announced it has entered into a definitive agreement to acquire Bushnell Group Holdings, Inc. Bushnell is a leading global designer, marketer and distributor of branded sports optics, outdoor accessories and performance eyewear. The company offers a broad portfolio of high-quality, innovative and affordable products targeted to the outdoor and sport enthusiast. ...

They've been buying up quite a bit of the sporting firearms (and related products) industry.

 

[kamlooky]

Is this a good thing?

 

[looch]

Is this a good thing?

They already own, among others:

Savage
Weaver
Federal Premium
CCI
Speer
RCBS
Alliant Powder

While that doesn't directly answer your question, your sentiment on these brands would probably be similar.