They may not be worth the asking price but it's obvious they get it. In a way, it's not a lot different than those rifles which are nothing more than a Remington 700 with an ugly bolt handle and "tactical" stamped on the barrel and priced much the same. It's all about marketing.
Guys like me and some of my fellow 'smiths, probably because we are not particularily good businessmen, produce rifles for the sum of the parts and labor. We are just tradesmen getting paid for our time just as if we were working at a regular job.
The guys at "Best in the West" are marketing a total product and hoping to add some profit to the equation. They are working at it and maybe it will pay off for them. I can't be too critical just because I'm not smart enough to try and do the same sort of thing. Regards, Bill.