Here is the reason, as I understand it. I am no bulletsmith, just some guy who has been doing this awhile. Better accuracy comes from a constant, predictable pressure build curve within the cartridge. This is achieved by seating the bullet just off the lands so that when pressure starts to build and the bullet starts to jump a little, the lands stop it and hold it there allowing the pressure to build until it is high enough to overcome that friction. This allows for more consistent round let-off and less bullet jump (which affects accuracy).
Since factory ammo cannot be built so that it is just off the lands of everyone's rifle, since every rifle is different, they have to do something similar to control that pressure curve and consistently provide similar pressures shot after shot. To accomplish that, they crimp the cartridge neck around the bullet, usually in the cannelure.
We can now do the same with the Lee Factory Crimp Die. It allows us to produce consistent ammo in our firearms when we are using different bullets or bullets that won't fit in our magazines, etc. I use it all the time since I am constantly playing with bullet weights.
Load a 110gr V-Max into your .30-06 at .050" off the lands and see how much bullet is still in the neck. Or load it to MOAL and crimp it. Better ammo that way.