That's strange. They go from $249 to $99 and PSA and bushnell are still making money. So why are they priced so high?? This seems oddly familiar..
Tdc
Highly doubtful. You should read up on loss leader marketing strategies and penetration pricing.
I'm aware. You should read up on cheap Chinese labour and materials..Or Phillipino.
TDC
Lol, do you seriously think I don't know about that? The market in the U.S. is highly competitive, so if $99 was a profitable selling price, we would see it more places. They're either clearing out an old model that bushnell will be improving on in 2015, or selling these scopes at or around cost to attract new customers that will buy other, more profitable products.
Happy with my AR series scope, and I've looked thru it many times without issue![]()
I handled one at Sail... nice clear glass, solid feel. Doesn't scream cheap to me. Will probably snag one myself.



























