I spent considerable time at the Bushnell booth, specifically because guys I respect suggested I consider adding the Elite Tactical line. I was very impressed with every aspect of these scopes, and at under $1,500, the DMR 3.5-21x50mm is tough to beat. For a bit more, you can get the HDMR in either black or FDE, with the Horus H59 or Tremor2, and zero-stop. At about $2,000, you can get the 4.5-30 or the 1-8.5x24 (which is a sweet offering on its own). A solid line-up of quality, tactical scopes, at great price points.
Needless to say I've added Bushnell to the lineup (I'll also be carrying their 1-mile rangefinders and Equinox night vision monoculars) and will be posting listings (and deals) on these products very soon. I should have inventory inside of 4 weeks.