While I get the whole "Battle of Jubilee" sentiment, one set of medals worn by one individual, can represent an entirely different set of circumstances of an identical set of medals worn by another person.
The "I was there" connotation usually brings with it a lack of involvement upon the person it is directed at, when in reality one may have been hanging their ass out quite far to end up getting the same meager decoration.
It is doubly insulting, intentionally to the guy who went and fought little, and unintentionally to the guy that went and fought a lot.
Every medal, or rack of medals has it own story, regardless how many of them were given out. Sometimes "there" was behind the line. For others, their "there" was hell.