So why is the Chaparral 1878 still listed on your website?
You still have one model of the Winchester 1866 available...
http://marstar.ca/dynamic/product.jsp?productid=75159
but nothing else by the manufacturer that I could find in stock.
Maybe you should have someone remove the listings for Chaparral items that aren't in stock and apparently never will be again.
Or at least post the info about the company's current situation on your website, alongside the product info.
That way you may not have to repeat yourself quite as often.