These stocks were just under US$100 wholesale not all that long ago. At that price they were a "best buy". I preferred the varmint model, just less gimmicky than the sniper version. Personally I wouldn't own something that had "Ultimate Sniper" emblazoned in large letters; quick application of a sander could remedy that. If Choate had cut their dies for a bit more ergonomic shape in the grip area, the stock would be much better - something along the lines of a AI contour. There are some interesting features, with provision for adjustments, etc. Concept isn't bad, design could be better.