No, I wish no one ever loses income, but do you ever wish that sufficient consumer demand and adequate supply fueled by healthy competition lead to the consumer getting a better deal?
Developing technology, like computers and smart phones, often shows a declining price trend as better ways of doing the same thing are discovered.
Automobiles are another example - what were once expensive toys for the very rich in 1900 all of a sudden became affordable for most people soon after. Now, as a mature technology, prices have been increasing steadily.
Ammo is essentially a fully mature technology. All that is happening now is rearranging the deck chairs on the liner. The much-touted WSMs and such are at best incremental improvements. There have been no developments I can think of in the past 50 years that would provide ammo companies with some revolutionary improvement in manufacturing techniques.
Add to that the world-wide competition for resources. The price of lead has increased four-fold in the past 10 years, according to the London Metal Exchange. Zinc (cartridge brass is generally 70/30 copper/zinc) has doubled over the same time. So has copper.
Now consider the workforce. (We here in N America generally prefer ammo from N America (consider how annoying the present USA export restrictions are). We'll generally settle for European ammo.) In the USA, the national average income increased 30% from 2000-2010; it was probably about the same in Europe). So there's another cost rolled into your ammo. (Unless you are willing to settle for ammo from third-world countries...)
Add the increase in the cost of oil. In 2002, crude was under $30 a barrel.
Nope - ain't going down anytime soon...