Its got to do with how the striker works, its kind of swiping the primer as it strikes.
Has a sloppy firing pin hole by design..
So it's rectangular because of the firing pin swiping the primers through a sloppy firing pin hole?
Pretty much, designed to keep the firing pin hole clear of debris so it will keep shooting, self cleaning sort of deal.
It has vertical play so you get those swipes during the firing/ejecting process.