Winchester, Marlin and Henry...same argument as Ford, Chev and Dodge.
They have all been around for a long time, and they all have their pros and cons.
Winchesters definitely have a history and class that the others cannot quite match and have carrying/handling characteristics that cannot quite be matched by the other two. Angle Eject models came about later in order to be able to mount scopes. Many prefer certain older years of manufacture for their steel parts and quality finish.The newer rifles made in Japan are of very good quality, fit and finish.
Marlins also have a history and are noted for their action strength that neither Winchester or Henry can match, and have also been slightly modified to be able to mount scopes (top of action drilled and tapped). With the price of Winchesters where they have been for some time, people started collecting the Marlins and we have seen an increase in price here. When Remington bought Marlin and moved production, they went through several years of production problems and many will not touch a "Remlin". Apparently they have fixed the problems and newer rifles are of better quality.
Henry's also have quite a history. I have not handled or shot their older rifles, but their rifles of the past 20 years have pretty slick actions and I have heard good reports on their performance.
At the end of the day, you have to decide what your priorities and budget are, and make your choice as to which rifle(s) to buy and own. There really is no wrong choice, and as long as you are happy with the rifle(s) you get, that is all that matters.
I have a personal history with Winchester and Marlin, as I harvested my first whitetail and black bear with my Grandpa and Dad's 30-30 rifles, in this order, respectively. Today, I own 12 lever action rifles between these two manufacturers and am very happy with all of them, for their own merits and my own hunting history with them. I have not owned a Henry to date, but would not hesitate to buy one, if I found one in the right caliber at the right time.