It's good to see, but I would hope the prices come down as you recoup the cost of the dies, press, etc.
Not too long ago I purchased 500 targets for our club, cost was $265. We got lucky and didn't get nicked with taxes at the border, but even if we did, we would still be far less than $1 per target.
Dave from Target barn does send bulk orders to Alberta I believe. He is probably also at various matches in Montana and Washington.
To address your concerns above directly, and without getting embroiled in the 'buy Canadian' discussion:
500 targets at 53 cents per target are very cheap for licensed IDPA cardboard targets. Very well below the manufacturing costs even.
Anyone wishing to order from Target Barn will certainly be looking at low initial costs per unit, but will undoubtedly pay dearly in shipping.
If it is anything like what I recently calculated for landed targets to Calgary, it will be over $1.20 per target.
Likewise if they head south to pick them up there are items such as time, money, fuel; it all adds up.
The manner of your post suggests we are attempting to make a considerable markup on the sale of these targets - a notion that I can assure you is very far from the truth.
The cold reality is that manufacturing in Canada is more expensive, the material is more expensive, and our time, while we all volunteer for the clubs we belong to, isn't exactly 'free' by any stretch of the imagination.
The ATHL labored over getting into licensing and the sale of these targets.
I think it is safe to say we would all rather spend our free time shooting, than taking and processing orders for targets, shipping targets, ordering and picking up targets, etc.
We are not doing it for profit; we are doing it to ensure there is a supply of these items around to participate in our sport. Ultimately, we see this as doing it to support IDPA in Canada as a whole and in western Canada specifically. Our current prices reflect the actual cost of these items in Canada and a modest mark-up that will be funneled right back into this sport. We remain mindful of the burden target cost has on any club and will continually review the prices, but for now I’m afraid ‘it is what it is’.
Sincerely,
Mike Johnson
President, ATHL