Been catching up on my viewing of the Fieldsports Britain YT page, always a fun group that doesn't take itself too seriously, and this episode from last Christmas shows a sponsored hunt in Sweden the lads were invited along for by Aimpoint. That explains all the propaganda but what was new to me is the use of rather small shot size 12 G shells to slay the little deer with no actual penetration of the meat, the claim being that it's the shock of impact that kills them. Quite certain this would never work on our deer, but still interesting, and there's some boar shooting in there as well. Good work if you can get, FSB staff. (The hunt in question is in the first 18 minutes, then they move on to other things.)