As the noob here...my question is this: why are the guru's flipping out and buying these? An M1A is around $2 grand. What features does this gun offer? I'm not trying to be a dink or make fun of anyone...I just don't know enough about these beasts.[/QUOTE
Oh, Mr. One Lung you old stirer of the pot you already know the answer from visiting M14.com under your other name don'cha

Anyway, here is my take: the big dog in the world of M14-type rifles and the inventor of the M1A (trademark name ) is Springfield. When they started they took USGI parts and stuck them on a cast receiver and voila. Today they are out of USGI parts and people seem to have a hate on for them. Not unlike how people hate any other big, dominant market player. James River Armoury has a well-established reputation from their Garands, 1903's and K98 refurbishments and so there is some built in customer loyalty.
The Rock -O- La branding of the JRA is great marketing ( even though Rockola never built a real M14 ) and people like that. They also claim to use many USGI parts - again something people like.
Personally I think it is great to have another player in the market and one whose stuff is available in Canada. The JRA is a wee bit less than a SAI NM and over $1K less than a LRB Match so I'm sure they will sell plenty.