I have been casting bullets for over 30 years now and the last time I bought bullets for my handguns was never, rifles once in a while when I have specific needs, other than that it is cast only in my firearms. I even shoot cast in my M1 Garand which makes most people cringe.
Here are some articles to start reading to get a general feel for casting and bullet composition.
http://www.lasc.us/ArticleIndex.htm
Start to read on the right hand side "Cast bullet alloys and alloy maintenance" and it will answer all you questions about alloying the specifics of it, etc. On the left side you will find an article on "Heat treating lead-Antimony-Arsenic Alloys" which can be used to bump up your WW hardness to shoot in faster rifles like a 30-06 so the old adage of 1800fps is the max a cast bullet will do is pure bunk.
For most handguns just simple WW air cooled is just fine and for the .44 magnum's and up you can use WW water cooled.
For Black powder, when you get a bucket of WW from the tire shop, sort the weights out into normal clip on's, the stick on kind is pure lead, and throw the steel and zinc ones away.
Pick tire shops that cater to your specific needs at the time. If you want pure lead for BP then hit tire shops that do a lot of mag wheel work, usually the rice burner crowd can be spotted a mile away and the lawn mower sounding mufflers usually can be heard in the vicinity also. Here you will get a lot of stick on weights and some zinc because if it is a foreign car imported then all the WW are actually zinc (lead is banned in Europe and it is coming here).
If you want just WW with no stick on's then visit an industrial tire shop that caters to semi trucks etc. I picked up two buckets last week at a Kal Tire that only does semi trucks and found no zinc or stick on's and most of the weights were huge , almost the size of a small banana.
Visit
http://castboolits.gunloads.com/ and the whole site is dedicated to nothing but casting bullets for various firearms. Wear protection in a well ventilated area while rendering lead and casting and have fun.