At $55 a flat for federal top gun shells at Lawry's why would anyone reload?

It costs more to reload than shoot factory and has for some years now. Before the last ammo price hike I could not figure out why the guys at the club were loading/buying components when it worked out to more than we were paying for factory.......and I did not see any discernable difference in their scores rising!

I sold my loaders and equipment years ago when we had to start shooting non-toxic for waterfowl plus I wasn't seeing any cost savings for target loads any longer. Just my opinion.