I think a lt of it depends on how you want to use a scope. The reticles have been changing a lot over the last few yrs, FFP's are becoming popular, but, they have their limitations for some people. If you want a multi purpose scope for static target and things like PRS, the reticles are in a state of change still it would seem. Some are more geared to those who like to dial everything, some for those who like to only dial elevation and hold for wind, and some who like to zero at 100 and hold everything possible with an absolute minimum of dialing elevation even, and have the reticle do the work. Target gets by fine with an SFP scope and fine crosshairs, just a matter of what magnification you can comfortably handle, but it also has some issues with being used in something like PRS with target acquisition and reticles vs magnification settings for ranging longer stuff vs short stuff. FFP's generally need to be set high enough to see the reticle well enough to use it, which can affect some acquisitions on some shorter ranges, but not necessarily as much as it may, on an equivalent powered SFP. and then what magnification range you are really comfortable with.There are some really well thought out reticles out there, some are kinda pricy though. And then there are scopes that have lots of travel for elevation, some that don't, some with zerolock, some without, some with capped windage knobs, some without, some with locking knobs, some without. Pays to do some homework to figure out what turns your crank and what versatilities you want vs what features you need and look at as many different versions as you can.